When branding The Bingham Estate, I knew Erika’s personal design style—elegant, storied, and quintessentially Grandmillennial—had to lead the creative direction. I leaned into traditional motifs like florals, chinoiserie, and soft, layered textures, blending them with tailored typography and a refined color palette to evoke timeless charm with a modern twist.
Every element—from the crest-inspired logo to the vintage-inspired layout and stationery accents—was curated to reflect Erika’s love for meaningful, collected interiors. The goal was to create a brand that not only visually represented the property, but felt like stepping into Erika’s world: warm, sophisticated, and full of quiet luxury. The Bingham now stands as an extension of her signature aesthetic, and a brand with a strong sense of place and personality.
