The branding for McGyver for Hire was intentionally designed to strike a balance between natural, approachable tones and bold, confident elements—perfectly reflecting the hands-on, trustworthy nature of a skilled handyman.

I chose a palette rooted in earthy neutrals to communicate reliability and warmth, paired with strong black accents to convey strength, precision, and professionalism. The contrast helps reinforce the idea that this is someone who’s both grounded and highly capable—someone you can call on to get the job done right.

Custom symbols were incorporated into the branding to visually represent his range of services—tools, fixtures, and functional shapes that speak immediately to his handyman expertise. These icons create a clear, visual shorthand for what McGyver for Hire offers, while also giving the brand a signature, recognizable style.

Altogether, this identity captures both the character and competence of a go-to neighborhood problem-solver.