Casita De Arrebol
Airbnb Branding: Logo, Area Map, Custom Stickers, totes and more.
When branding Casita de Arrebol, I drew inspiration from the serene, soulful landscape of Northern New Mexico. The design direction leaned heavily into the natural Santa Fe aesthetic—earthy tones, raw textures, and organic shapes—to reflect the peaceful, grounded energy of the space.
I chose a muted, sunbaked color palette, mirroring the adobe walls, desert skies, and sagebrush that surround the casita. The typography and visual elements are clean yet rustic, with hand-drawn touches to emphasize authenticity and craftsmanship. Every detail—from the logo to the printed materials—was meant to echo the retreat-like stillness and quiet luxury that Casita de Arrebol offers.
This branding invites guests to slow down, unplug, and reconnect with the beauty of the high desert. It’s a true reflection of place, mood, and intention.
